Who is the Montreal Marketing Ninja?
I’m Andrew, a passionate digital marketing professional with over a decade of experience, specializing in e-commerce and SEO strategy. Currently thriving as an SEO Analyst at a well-known agency in Montreal, I’m committed to continuously honing my skills. The ever-evolving nature of SEO, akin to strategizing in the ‘Art of War’, fascinates me. It demands innovative tactics to stay ahead in a competitive landscape. The satisfaction of transforming abstract concepts into concrete, successful outcomes for clients drives me. My journey in digital marketing is not just a career choice; it’s a constant learning path where every successful strategy fuels my motivation.
What Are My Field of Interests in Digital Marketing?
Throughout my career, I’ve realized the pivotal role of data and meticulous attention to detail in managing a department and driving business success. My enthusiasm for analytics complements my proficiency in SEMs, inspiring the creation of this website. Here, you’ll discover a wealth of content on tools like Google Analytics, KissMetric, HotJar, Data Studio, SEMrush, and other SaaS systems, all aimed at deepening your understanding. By leveraging comprehensive data encompassing sales, behaviour patterns, conversion rates, funnel analysis, and demographic insights, we empower you to precisely target customers, offering a strategic edge to outperform competitors.
Why Are You Creating This Site?
- Writing content is probably the best way to show my capability and how much I understand the concept thoroughly
- Over the internet, there are lots of theories talking but fewer examples of how can I apply this in real life
- I love to share the knowledge of what I have learned, moreover, I love to interchange ideas and discussions with people who have similar interests
- Since this is my learning notes, I can see my progress from time to time
Other Credentials About Andrew:
– Over 10 years of experience in E-commerce marketing fields
– Multilingual: English, Mandarin, Spanish and currently learning French
– Strong skills on SEO, SEM, data analytics, branding, social media, YouTube, funnel optimizations & conversion optimization
– Online search expert, strategic planning & management and reporting
– Have experience with website platforms such as WordPress, Shopify, Wix, OpenCart & learning Magento
– Have experience with freelance consulting and trainer experience
– Have experience handling offline campaigns such as billboards, flyer send, newspapers and other PRs
Biography About Andrew Lu (Updated 2023)
Andrew Lu is a digital marketing expert with over 13 years of experience. Multilingual in English, Mandarin, Spanish, and currently learning French, he brings a diverse linguistic skill set to his work.
His expertise spans a wide range of areas including SEO, SEM, CRO, data analytics, branding, funnel optimizations, and e-commerce strategies. Known for his excellent problem-solving abilities and being a great team player, Andrew has a proven track record in enhancing digital marketing strategies.
He is proficient in website platforms such as WordPress, Shopify, Wix, Opencart, and Magento. His diverse experience includes freelance consulting across various industries such as real estate, fashion, medical & health, insurance, consumer electronics, cosmetics & beauty, home decor, jewelry, food & drinks, household supplies, and the adult & online dating segments.
Notably, Andrew has worked with multiple SEO agencies and audited over 2000+ websites, providing him with a rich portfolio of case studies and a deep understanding of various market dynamics.
Andrew’s comprehensive background and multilingual capabilities make him a valuable asset in the ever-evolving world of digital marketing.